Programme:

BSc (Hons) Business Enterprise and Innovation Management

Module Code:

LD6045

Module Title:

Design for Innovation

Distributed on:

Teaching week 1

Submission Time and Date:

To be submitted by 11:59 GMT on [TBC]

Word Limit:

3000 words (excludes word count of appendices)

Weighting

Individual Report contributing to 100% of the module assessment mark

Submission of Assessment

Electronic Management of Assessment (EMA): Please note if your assignment is submitted electronically, it will be submitted online via Turnitin by the given deadline. You will find a Turnitin link on the module’s eLP site.

It is your responsibility to ensure that your assignment arrives before the submission deadline stated above. See the University policy on late submission of work.

Please note that assignments are subject to anonymous marking.

Instructions on Assessment:

Choose a specific industry or sector of interest (e.g., technology, healthcare, education) and identify a problem or opportunity for improvement within that domain. Develop a comprehensive plan for innovation that incorporates the following elements:

Exploration and Ideation:

Conduct research to understand current trends, challenges, and opportunities within the chosen industry.

Utilize ideation techniques such as brainstorming, mind mapping, or SCAMPER to generate creative solutions to the identified problem or opportunity.

Design Thinking Models:

Select and apply a relevant design thinking model (e.g., Stanford d.school, IDEO) to guide your innovation process.

Clearly outline each stage of the chosen model and explain how it contributes to the overall innovation process.

Innovation Process and Techniques:

Demonstrate a deep understanding of innovation processes and techniques by proposing a step-by-step plan to address the identified problem or opportunity.

Integrate tools such as SWOT analysis, stakeholder mapping, or value proposition canvas to enhance the innovation process.

Agile Approaches and Design Thinking:

Explore the intersection of agile methodologies and design thinking principles.

Discuss how agile approaches can complement and enhance the design thinking process, particularly in the context of iterative development and quick adaptation to changing requirements.

Prototyping Development Methods:

Choose appropriate prototyping methods (e.g., low-fidelity sketches, wireframes, interactive prototypes) to visualize and test your innovative solution.

Justify your choice of prototyping methods and describe how they contribute to refining and validating your ideas.

Presentation and Pitching:

Develop a compelling presentation to effectively communicate your innovative solution.

Include key elements such as problem definition, proposed solution, benefits, and a visual representation of your prototype.

Emphasize the importance of storytelling and persuasion in pitching your idea to stakeholders.

Mapping to Programme Goals and Objectives

Knowledge & Understanding:

Critical appraisal of design thinking methods and techniques in an applied innovation context.

Critically apply a range of appropriate design thinking methods, tools and techniques to create innovative digital solution.

Intellectual / Professional Skills & Abilities:

Demonstrate critical ability to generate innovative idea for sustainable competitive advantage.

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):

Apply creativity to generate innovative digital solutions.

Module Specific Assessment Criteria and Rubric

MARKING RUBRIC

Does Not Meet Standards

Meets Standards

Exceeds Standards

0-29%

30-39%

40-49%

50-59%

60-69%

70-79%

80-100%

Completely Insufficient: Work not submitted.

OR work giving evidence of serious academic misconduct (subject to regulations in ARTA Appendix 1)

OR work showing no evidence of knowledge, understanding and skills appropriate to Level 5

OR work is significantly below word count.

Insufficient discussion of a specific job market sector.

Large sections may be incomplete or irrelevant to the assessment brief.

Few / no suitable references have been cited.

There is substantial use of unscholarly sources such as blogs and web pages.

The discussion overall lacks academic rigour.

Inadequate structure which requires significant improvement.

Work may be notably below word count.

Adequate discussion of employment + opportunities in a specific job market sector, but in places could be more contextual.

Limited references have been cited.

There are large sections of text / whole paragraphs which lack suitable underpinning.

There may be substantial use of unscholarly sources such as blogs and web pages.

The discussion overall lacks academic rigour.

APA referencing errors are evident.

Adequate structure but may require some improvement.

Good discussion of employment + opportunities in a specific job market sector, but in places could be more contextual.

Discussion supported with appropriate references, but there could be more academic sources.

There are a number of claims which lack underpinning or are supported with unscholarly sources.

There may be notable use of unscholarly sources such as blogs and web.

There is some evidence of academic rigour, but essay could be much more scholarly.

APA referencing errors are evident.

Good structure but may require minor improvements.

Very good contextual discussion of employment + opportunities in a specific job market sector.

Very good evidence of wider reading outside the digital reading list.

There may be a small number of claims which lack underpinning.

There is generally very good evidence of academic rigour, but this could be stronger in places.

APA referencing is mostly correct.

Very good structure with clear links between sections and use of subheadings.

Excellent contextual discussion of employment + opportunities in a specific job market sector.

Excellent evidence of wider reading outside the digital reading list.

All claims are underpinned and there is excellent evidence of academic rigour throughout.

APA referencing is consistent with only a small number of minor errors.

Excellent structure with clear links between sections and use of subheadings.

Outstanding contextual discussion of employment + opportunities in a specific job market sector.

Outstanding evidence of wider reading outside the digital reading list.

Outstanding evidence of critical appreciation of a wide range of relevant sources to support discussion.

Outstanding referencing which follows APA protocols.

Structure is outstanding with consistent links between sections and use of subheadings.

ASSESSMENT REGULATIONS

You are advised to read the guidance for students regarding assessment policies. They are available online here.

Academic Misconduct

The Assessment Regulations for Taught Awards (ARTA) contain the Regulations and procedures applying to cheating, plagiarism, the use of Artificial Intelligence (AI) Systems, and other forms of academic misconduct.

The full policy is available here

You are reminded that plagiarism, collusion, the use of Artificial Intelligence (AI) Systems, and other forms of academic misconduct, as referred to in the Academic Misconduct procedure of the assessment regulations, are taken very seriously. Assignments in which evidence of plagiarism or other forms of academic misconduct is found may receive a mark of zero.

Late submission of work

Where coursework is submitted without approval, after the published hand-in deadline, the following penalties will apply. For coursework submitted up to 1 working day (24 hours) after the published hand-in deadline without approval, 10% of the total marks available for the assessment (i.e.100%) shall be deducted from the assessment mark.

For clarity: a late piece of work that would have scored 65%, 55% or 45% had it been handed in on time will be awarded 55%, 45% or 35% respectively as 10% of the total available marks will have been deducted.

The Penalty does not apply to Pass/Fail Modules, i.e. there will be no penalty for late submission if assessments on Pass/Fail are submitted up to 1 working day (24 hours) after the published hand-in deadline.

Coursework submitted more than 1 day (24 hours) after the published hand-in deadline without approval will be marked as zero but will be eligible for referral. The reassessment should where appropriate, and as determined by the Module Leader, be the same method (e.g. essay) but maybe with a different task (e.g. different essay title) or with the same task (e.g. the same essay title) as indicated in the Module handbook.

In modules where there is more than one assessment component, Students are not required to complete all assessment components if an overall Pass Mark (40% UG, 50% PGT) has been achieved.

The only permitted exception will be in cases where the University is prevented from doing so by a PSRB requirement. In the case of PSRB requirements, a variation order will be required from the regulations.

In modules, where there is more than one assessment component and an overall pass mark has not been achieved, Students will be eligible for a referral* in the individual failed module and/or not attempted component(s) of assessment.

These provisions apply to all assessments, including those assessed on a Pass/Fail basis.

The full policy can be found here

Word limits

The word count is to be declared on the front page of your assignment and the assignment cover sheet. The word count does not include: appendices, glossary, footnotes, and tables.

Please note, in text citations [e.g. (Smith, 2011)] and direct secondary quotations [e.g. “dib-dab nonsense analysis” (Smith, 2011 p.123)] are INCLUDED in the word count.

If this word count is falsified, students are reminded that under ARTA this will be regarded as academic misconduct.

For those assessments where students are required to keep to the word limit, it is proposed that they should be informed that the marker will stop reading at the point when they judge that the word limit exceeds the recommended word count by more than 10%. The marker will indicate the point at which they stop reading on the text.

Students must retain an electronic copy of this assignment (including ALL appendices) and it must be made available within 24hours of them requesting it be submitted.

The full Word Limit Policy is available here

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